ABOUT PROACTION COPS & KIDS
At ProAction Cops & Kids, we bring cops and kids together in skill-building and mentoring programs to create trust, respect and safer communities.
We believe that engaging cops and kids together in healthy, pro-social activities creates positive relationships and builds a mutual respect and understanding that strengthens our community today and for the future. The skill-building aspect of many ProAction programs often leads to educational and career opportunities for the young participants.
ProAction Cops & Kids is a charitable organization established in Toronto in 1991 by business leader John Bitove Sr. who wanted to create an organization that would allow police officers to make a positive and impactful connection with young people. To achieve this, ProAction supports community-based programs developed and delivered by police officers that specifically engage young people.
The success and impact of our programs have led to an increase in demand from our Toronto police partners as well as from other police services. To meet this demand, ProAction expanded into Durham Region (2007), Hamilton (2008), Halton Region (2018) and Peel Region (2021).
Since inception (1991), ProAction has reached over 420,000 young people through over 2,200 programs delivered in partnership with over 19,800 police officers across our four chapters
OUR VALUES & PRIORITIES
Trust – Inclusion – Diversity – Collaboration – Accountability
To reach more youth, the following 3 strategic priorities will guide ProAction Cops & Kids over the next few years:
1. Funding Programs: Support high impact and vibrant police-youth programs. Build and grow best practice programming with measurable impact and expand to new regions through community and police engagement.
2. Raise Awareness: Build the image, profile and presence to broaden support for ProAction’s mission. Implement a communications and marketing strategy that maximizes newer technologies and increases ProAction’s relevance with youth.
3. Sustainability: Increase and diversify ProAction’s revenue generation strategies. Develop and implement a national revenue diversification plan that expands corporate involvement, leverages special events and supports local chapter fundraising.